In his book Focus: The Future of Your Company Depends on It, marketing consultant Al Ries gives a tremendous illustration:
The sun is a powerful source of energy.
Every hour the sun washes the earth with billions of kilowatts of
energy. Yet with a hat and some sun-screen, you can bathe in the light
of the sun for hours at a time with few ill effects.
A laser is a weak source of energy. A
laser takes a few watts of energy and focuses them in a coherent stream
of light. But with a laser you can drill a hole in a diamond or wipe
out a cancer.
Does every area of your life deserve dedicated, focused thinking time? Of course, the answer is no. Be selective, not exhaustive, in your focused thinking. And once you have a handle on what you should think about, you must decide how to better focus on it. Here are five suggestions to help you with the process:
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